How to rank high in search results involves multiple components. While it can be hard to rank at or near the top or organic search results, its not impossible if you deploy best practices.
Relevance
Showing search engines your page relates to what users are searching for is a critical component. This is done utilizing keyword research, high quality content and optimization for appropriate audiences.
Authority
Search engines use authority as a way to determine who is reputable and trustworthy. Improving your page authority involves generating high quality backlinks and authoritative content.
User Experience
Search engines want to send users to pages that provide a good experience. This is improved by having a mobile friendly website, fast load times, helpful navigation and engaging content.
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