Remarketing ads should be used when you want to re-engage potential customers who have already interacted with your website but didn’t complete a desired action, such as making a purchase or signing up for a newsletter.
If visitors added items to their cart but left without checking out, remarketing ads can remind them to complete the purchase.
When visitors have engaged with your content but haven’t taken further action, remarketing ads can reinforce your brand and encourage them to explore more.
After a customer has made a purchase, remarketing can be used to suggest complementary products or upgrades.
If a visitor expressed interest in an event but didn’t register, remarketing ads can encourage them to finalize their registration.
Sway will work with you to develop your Google Ads strategy.