Skip to content

Search Engine Optimization

Rank High Organically

Make sure your page follows best practices to ensure a better ranking in search engines!

How to Rank High

How to rank high in search results involves multiple components.  While it can be hard to rank at or near the top or organic search results, its not impossible if you deploy best practices.

Ranking high organically in search results is essential for driving traffic and visibility to your website. It involves optimizing your site to align with search engine algorithms, ensuring it meets various criteria for relevance and quality.

 

Relevance

Showing search engines your page relates to what users are searching for is a critical component. This is done utilizing keyword research, high quality content and optimization for appropriate audiences.

Authority

Search engines use authority as a way to determine who is reputable and trustworthy. Improving your page authority involves generating high quality backlinks and authoritative content.

User Experience

Search engines want to send users to pages that provide a good experience. This is improved by having a mobile friendly website, fast load times, helpful navigation and engaging content.

What is SEO?

Types of SEO

On-Page SEO

This involves optimizing the content and HTML source code of individual pages to improve search rankings. It includes keyword optimization, meta tags, header tags, and internal linking.

Off-Page SEO

This focuses on activities outside of your website that impact your rankings, such as building backlinks, social media marketing, and influencer outreach.

Technical SEO

This ensures that a website meets the technical requirements of search engines for crawling and indexing. It involves optimizing site speed, mobile-friendliness, and site structure, and addressing issues like duplicate content and broken links.

Local SEO

This type of SEO helps businesses improve their visibility in local search results, especially for geographically-targeted queries. It involves optimizing Google My Business listings, local citations, and reviews.

Contact Sway to Boost Your SEO

Sway will analyze and improve your SEO.