Pay Per Click

Advertising to drive Traffic

Types of Ads

Pay Per Click

Pay-per-click (PPC) advertising is a powerful digital marketing strategy that allows businesses to target specific audiences and pay only when their ads are clicked. There are several types of PPC advertising, each offering unique benefits and targeting options.


Show at the top of search results.

Search advertising involves placing text ads on search engine results pages (SERPs) based on specific keywords. This type of advertising is highly targeted, as ads are displayed to users actively searching for products or services related to the keywords.


Reach users across different sites.

Display advertising involves placing visual ads, such as banners or interactive ads, on websites that are part of the Google Display Network or other advertising networks. Display ads can help businesses increase brand awareness and reach a broader audience.


Target those that have shown interest.

Remarketing allows businesses to target users who have previously visited their website but did not convert. By displaying targeted ads to these users as they browse the web, businesses can encourage them to return and complete a purchase.

Benefits of Search Ads

There are numerous benefits to using pay per click ads:

Cost Effective

With Pay Per Click Advertising, you only incur a cost if your ad is clicked. Additionally, spend limits can be set to keep your cost under whatever threshold you select.

With Pay Per Click ads, you know just how many people are visiting your website from the ads.  With additional setup, you can even know if that traffic is converting sales.

There are multiple types of ads for Pay Per Click Advertising.  There are various search engines, such as Google and Bing.  Additionally, we can utilize various types of ads, which includes display and remarketing.

As soon as the ads are setup, you can start seeing results.  You ads will begin showing as soon as they are published.

See How Pay Per Click Can Help Your Business Grow

Digital Marketing Services

Digital Strategy

Sway can develop a comprehensive marketing strategy tailored to your business, incorporating digital channels, content creation, and audience engagement to achieve your marketing objectives.


Website Development

Sway offers web design services that not only look great but also drive results, ensuring your website reflects your brand and engages your audience effectively. Sway can assist with Landing Pages as well.


Data and Reporting

Sway provides detailed data and campaign reporting, giving you valuable insights into your marketing efforts and helping you make informed decisions to optimize future campaigns.


Social Media Management

Sway can improve your social media presence with strategic campaigns, engaging content, and targeted audience engagement, helping you achieve your social media goals.



Sway can enhance your SEO strategy with keyword optimization, content creation, and technical SEO improvements, ensuring your website ranks higher in search engine results.


Pay Per Click

Sway can drive targeted traffic to your website through strategic pay-per-click campaigns, maximizing your ROI and increasing your online visibility. Don’t let google ads keep you from getting noticed.


Questions About Digital Marketing?

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Man holding top search result