Businesses should consider video advertising on YouTube and connected TVs because these platforms offer unparalleled reach and engagement. YouTube is the second-largest search engine, making it a powerful tool for reaching a wide audience, while connected TV provide targeted access to viewers in personalized environments. Video ads on these platforms allow businesses to tell their story in a compelling way, demonstrate their products or services, and connect emotionally with their audience. With the increasing consumption of video content, especially on mobile devices and streaming services, video advertising on these channels is an essential strategy for boosting brand visibility, driving conversions, and staying competitive in today’s digital landscape.