About Remarketing
When To Use Remarketing
Remarketing ads should be used when you want to re-engage potential customers who have already interacted with your website but didn’t complete a desired action, such as making a purchase or signing up for a newsletter.
Abandoned Shopping Carts
If visitors added items to their cart but left without checking out, remarketing ads can remind them to complete the purchase.
Brand Awareness Campaigns
When visitors have engaged with your content but haven’t taken further action, remarketing ads can reinforce your brand and encourage them to explore more.
Upselling and Cross-Selling
After a customer has made a purchase, remarketing can be used to suggest complementary products or upgrades.
Event Promotion
If a visitor expressed interest in an event but didn’t register, remarketing ads can encourage them to finalize their registration.
Contact Sway to Get the Digital Ads You Need
Sway will work with you to develop your Google Ads strategy.