Display Ads

Improve your Brand Awareness

What are Display Ads

Have you ever seen an advertisement off to the side of a website you were viewing? That’s a Display ad. Display ads are a form of online advertising that involves visually engaging banners, images, or multimedia content displayed on websites, apps, or social media platforms. These ads are designed to attract the attention of users and drive them to take specific actions, such as clicking on the ad to visit a website, sign up for a service, or make a purchase. Display ads can be targeted based on user demographics, interests, behavior, and other criteria to reach a specific audience. They are commonly used for brand awareness, retargeting, and lead generation campaigns.

Benefits of Display Ads

Why Use Display Ads?

There are multiple reasons Display Ads can be beneficial for your business.

Brand Awareness

Display ads are highly visual, making them an excellent tool for building brand recognition and increasing visibility.

Cost Effective

With options like pay-per-click (PPC) and cost-per-thousand-impressions (CPM), businesses can manage their budgets effectively and only pay for measurable results.

Reach

Display ads appear on a vast network of websites, allowing businesses to reach millions of potential customers across different platforms and devices.

Targeting

Businesses can use various targeting options, such as demographic, geographic, and behavioral targeting, to reach specific audiences more effectively.

Retargeting Capabilities

Display ads can be used to retarget users who have previously visited your website, keeping your brand top-of-mind and encouraging conversions.

Measurable Results

Businesses can track the performance of display ads through metrics like click-through rate (CTR), conversions, and return on investment (ROI), allowing for data-driven decision-making.

Why Display Ads are Cost Effective

Display ads are a cost-effective way to reach a broad audience without breaking the bank. Unlike traditional advertising methods, display ads allow businesses to set flexible budgets, ensuring they only pay when users engage with their ads. This pay-per-click (PPC) or cost-per-thousand impressions (CPM) model means businesses can optimize their spending based on performance, maximizing return on investment. Additionally, the ability to target specific demographics, interests, and online behaviors ensures that ads are shown to the right people, reducing wasted ad spend. With the option to easily track and adjust campaigns in real-time, display ads offer a highly efficient way to promote products and services while staying within budget.

Contact Sway to Get the Display Ads You Need

Sway will work with you to develop your Google Ads strategy.