As a parent and an advocate for health and education, I appreciate the battle that Georgia is fighting over childhood obesity. But as many opponents to the campaign have put it, the enemy isn’t obese children, it’s obesity. And the campaign has put the wrong target in the crosshairs.
Sway: It's What We Do
From the Blog
It’s probably your first full week back to work for 2012. You had a busy holiday season, and you’re still not completely relaxed after that marathon effort to meet your goals for the year. But now it’s a new year with new challenges. It’s time to focus on strategy…
While new media has now been around for a while, it still manages to confound marketers across the globe. Surprisingly few have “figured out” digital marketing. That’s because it’s not about being “digital.” It’s about marketing.
Target and now Macy’s have both announced plans for a midnight opening on Black Friday to try to lure shoppers to spend their holiday cash there first. Is this a strategy that makes sense? Below are some points that occur to me about this strategy. And now that 2 large retailers are doing it, it [...]
It’s been DAYS since the Ragu campaign made headlines (at least on blogs), and it’s a topic that for some reason is still not going away. DAYS in internet time is like months in non-internet time, so it seems like forever. Anything that lasts longer than 12 hours is forever.
But I digress.